17 Comments

  1. Matthew Szymczyk

    July 21, 2010
    / Reply

    Steven,

    Thanks for your comment on the Webcam Social Shopper. Though you might find the Webcam Social Shopper experience "useless", Kinect will also not solve the problem of altering a digital asset (from an e-commerce asset database) in real-time to have clothing 'fit' on the individual. The Webcam Social Shopper is about the 'at the rack' moment so people can get a better sense of how a color might look on them, if they like a certain design, share a photo on Facebook, etc. We do have options for sizes in the application to allow for 'sizing' of the digital assets, but with today's technology - and especially one running off a standard consumer desktop - it's not feasible to alter digital assets in real-time to conform to one's body. And Kinect / Xbox 360 will not be able to do this either (despite what the initial marketing video showed awhile back.)

    You'll first start seeing this real-time 'fit' technology in a retail environment before you'll see it on a gaming console or desktop PC. Mainly because a retail environment can house a kiosk based solution that can run maximum processing power to achieve the technical challenge involved with altering digital assets against a body in real-time. You can find numerous 'concept' videos out there showing this as a 'reality' but unfortunately, it's still a few years off from living in retail and even further off from being practical in a home environment with average computing power on a PC or game console.

    On a side note, though the technology is not ready yet, there are other uses for augmented reality shopping including AR video chat (a system of which we created called ZugSTAR) which allows people to show together in real-time from anywhere in the word. This again replicates that 'at the rack' moment so someone could get instant feedback from a friend or family member on their prospective purchase - but this time in a video chat picture-in-picture format. So while 'fit' gets figured out, it doesn't mean augmented reality shopping has to wait.

    Other than that, I enjoyed the blogpost! HUI (Human User Interface) via Kinect will be HUGE and redefine gaming and gestural interaction in the digital living room. As a gaming fanatic, I can't wait for both this (and Move) as it's the next evolution in the gaming experience.

    Take care,
    Matthew Szymczyk

    • Steven

      July 22, 2010
      / Reply

      Matt,

      Thanks for following the blog, and I really do appreciate your thoughtful post.

      That said, I apologize for my cavalier choice of words in my description of the Webcam Social Shopper. I certainly recognize and respect its value, all the hard work that went into conceiving and creating it, and the entrepreneurial spirit that's driving innovation in way that I think is going to be very important. I've actually often mentioned Zugara's Webcam Social Shopper both in conversation and in presentations as being one of the cutting edge leaders of augmented reality in retail and virtual social shopping.

      Thanks, too, for correcting my misled assumption that Kinect could solve for the case of real-time alteration of digital assets, and for giving me an update on the state of technology from the eyes of someone at the cutting edge. As a follow up question -- do you think that it would be possible to simulate a close-to-real-time shopping experience, allowing for manipulation of digital assets in recently recorded video? That is, a person records a brief clip of her moving around in front of a camera, and then shortly afterward is able to watch the clip with 'fit' clothing formed over her body. If possible, I think that type of experience would be extremely valuable.

      As I think you and most others would agree, even more important than basic design and color is how an item actually fits--especially among women consumers. Oftentimes, especially among higher end fashion brands, the differentiator is in fit of clothing, not of the design itself (e.g., designer T-shirts). While I certainly have a respect for innovation the Webcam Social Shopper has brough to the table, my own intuition is that the 'at-the-rack' experience isn't a service that's going to be too high in demand; people can tell whether they like a design and color of a clothing item by looking at a picture of it. But, it's just an intuition, and I could be wrong.

      Separately, ZugSTAR sounds like a really cool technology too, and I've got to say that I'm extremely impressed with and am a huge fan of the work you guys are doing over at Zugara. I think that this technology might be particularly relevant to sunglasses/glasses companies, given the focus (most of the time) during video chatting on the face and the 'fit' issue, which I don't think is insignificant.

      I'm really glad you enjoyed the post, Matt, and thanks so much for taking the time to leave such a thoughtful response! I hope that, despite my careless description of the Webcam Social Shopper, you'll continue to follow the blog and share your insights; I certainly appreciate them. I'm excited too about both the Kinect and Move, and the different applications that developers and marketers come up with!

      Please do feel free to send me updates on the great work that Zugara's doing, and I'd be happy to cover it, if relevant.

      Rock on,
      Steven

  2. Steven Richard Duque

    July 21, 2010
    / Reply

    Newest blog post: "Kinecting the Dots: How Microsoft's Kinect Could Be a Game-Changer" -- http://tinyurl.com/kinectLITF #kinect #microsoft

  3. Tweet Natal

    July 22, 2010
    / Reply

    Kinecting the Dots: Microsoft's Kinect (once known as 'Project Natal') could be a game-changing platform, if marke... http://bit.ly/cUkV15

  4. David Morrison

    July 22, 2010
    / Reply

    Kinecting the Dots: Microsoft's Kinect (once known as 'Project Natal') could be a game-changing platform, i... http://bit.ly/bZxSnZ #Follow

  5. college scholarship

    July 22, 2010
    / Reply

    It’s posts like this that keep me coming back and checking this site regularly, thanks for the info!

  6. the Success Ladder

    July 26, 2010
    / Reply

    Wonderful site and theme, would really like to see a bit more content though!
    Great post all around, added your XML feed! Love this theme, too!

    • Steven

      July 27, 2010
      / Reply

      Thanks! I really appreciate that!

      Balancing my day job, other pursuits, my social life and this blog are pretty tough. However, I do intend to post more; it's just hard sometimes. Thanks, though for your interest, and I hope you'll continue following the blog!

      Separately, the theme is the Newspress theme by WPCrunchy, though I've tweaked with the CSS to make the aesthetics a bit more agreeable to my tastes.

  7. the Success Ladder

    August 8, 2010
    / Reply

    Thank you very much for sharing this. Please keep up the good work.

  8. the Success Ladder

    August 18, 2010
    / Reply

    Great job on the site, it looks wonderful. I am going to bookmark it and will make sure to check often

  9. Dr Laack - Cosmetic Dentist

    September 2, 2010
    / Reply

    A helpful blog post here. I just wished to comment & give thanks to you just for writing this. I’ve bookmarked the blog and I will return to see much more soon my buddy!

  10. the Success Ladder

    September 4, 2010
    / Reply

    This is a very interesting point of view. Your blog is refreshing, but I wish one could find more content, though. I am looking forward to reading more from you. Keep up the good work. thanks.

  11. Renewable Ray

    October 2, 2010
    / Reply

    Why is this the first I have heard of "Kinecting"? And believe me I don't live under a rock, has mainstreet media given it the cold shoulder? Microsoft can't wither on the vine, something has to change.

  12. calivita

    January 24, 2011
    / Reply

    This is a interesting line of content, very nice article. Thanks for sharing this post, good way of bring this subject to discussion. Keep up the great work !

  13. we

    January 24, 2011
    / Reply

    When are you going to post again? You really entertain a lot of people!

  14. pozycjonowanie

    January 24, 2011
    / Reply

    I have a few days I have this blog bookmarked as a favorite site. A little funny, because even kilak weeks ago on this forum I said before, but no blog you will not find among my esteemed pages. Testifying to the extraordinary discussion that blogs are always niewartosciowym Internet junk, on which there is no reliable knowledge, or objectivity. I'm not talking now about a specific address here, but all - is talking about blogs in the form of handbooks, diaries, and information services - there is always a lot of unreliable knowledge and unverified information, which translates into my long-standing aversion to these sites. However, its unwillingness to revise its humility, a few days ago I searched the Internet resources in the search for specific knowledge. A little of the case visited a few blogs, because even though the subject matter often appears in the network, but this subject rather superficially presented. Kidy came across this blog, I was more than surprised. It turned out that the issue presented here is very extensive. There is no doubt that in terms of content is the best service of its kind in the Polish network. Not only that - even scientific, popular, and service breaks are not able to match this portal. So far not succeeded, and even contact the author of all the major publications. But I hope it succeeds - it will write to my email and did not disappoint me, as a faithful reader of the future and will continually grow your blog. Because these sites are thin on the ground in the Polish Internet. Why did I write all this? All through my character, I do not like making mistakes, but if ... is to admit them. Such is the case here. Of course, one swallow does not make (they say), but on the basis of this blog I'm willing to admit that this kind of sites on the Internet can be very valuable, kind and above all interesting.

  15. MG

    November 5, 2012
    / Reply

    Excellent work every buddy can get lots of interesting information, keep on posting this type of brilliant articles.


Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

Leave a Reply

  • tod