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3 Social Media Trends: Segmentation, Specialization & Socialization

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You don’t need need to be an expert to conclude that social media are evolving at a rapid clip. Unfortunately, a lot of coverage seems more akin to conversations about another person’s favorite show (i.e., detailed accounts of characters I Read more ›

Kinecting the Dots: How Microsoft’s Kinect Could Be a Game-Changer

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Microsoft’s Kinect (once known as ‘Project Natal‘) could be a game-changing platform, if marketers and developers can connect the dots (pardon the wordplay).  Not only does it provide unique opportunities for gaming and other more traditional forms of entertainment, but Read more ›

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Twitter Places: to check-in or not to check-in?

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A giant enters the landscape Twitter announced on its blog yesterday that it’s rolling out an optional location identification feature across 65 different countries to help provide context to tweets. According to the post, “…you can tag Tweets with specific Read more ›

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The Mobile Internet Era Is Upon Us

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Mobile internet is here to stay, and our social lives — that is, how we interact with others, the content we consume, and the things we buy — will be indelibly shaped by its imminent ubiquity. The Dawn of the Read more ›

Considering Social Interaction: Even Techies Meet Face-to-Face

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As virtual communications inch closer and closer toward simulating real-world everyday interactions, even techies, it seems, prefer meeting face-to-face. Last week, I was shocked to read Gizmodo’s scoop that Steve Jobs and Eric Schmidt were spotted in person at a Read more ›

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