Beyond expertise, my ethics are foundational to who I am, both professionally and personally. Here are some of the ethical principles that are most important to me.
Seeking the truth requires both quantitative and qualitative approaches to data and information. The truth can be counter-intuitive, so inquisitiveness, open-mindedness, and braveness – at times, flying in the face of convention – are necessary to discover it.
The oceans of knowledge beyond the pools of our personal experiences are vast. Navigating their shifting currents and surfing their ever-changing waves is one of the great adventures of life – and one that I deeply cherish. I love learning.
The great Carthaginian general Hannibal Barca once said, "Aut inveniam viam aut faciam." I haven't tried to cross the Alps with elephants (yet), but resourcefulness, resilience and persistence are core to who I am — both personally and professionally.
To “stay humbly hungry” means constantly pursuing self-improvement, while never forgetting the virtue of humility. Ernest Hemingway summed it up well: “There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.”
Positive thinking and hoping for the best don't preclude readiness for difficulties or failure, or vice versa. Lessons learned from hardship — both first-hand and vicariously — lead to avoidance of pitfalls and, hopefully(!), attainment of success.
I help companies grow fast, smartly.
I build businesses, systems, and stories — and I help organizations growth with clarity, intention, and impact.
I’ve led organizations through growth and transformation as Chief Business Officer and previously Chief Growth Officer at Pearl Health, VP of Marketing at Catalant Technologies, and VP of Product & Marketing at Happie.
Across these roles, I've been responsible for shaping strategy, launching new products and categories, scaling teams, and aligning cross-functional execution to deliver measurable business outcomes. I've built new revenue lines from 0→1, crafted narratives that unlock markets, forged partnerships across sectors and cultures, and structured models that enable sustainable, profitable growth. My work spans the executive office to hands-on collaboration with go-to-market, product, finance, strategy, and operations teams — translating complex ideas into systems that scale.
What ties it all together: I believe growth is a system, and the most sustainable growth comes from aligning story, strategy, and execution. I also believe building a system starts with getting your hands dirty to put the first pieces in place with intention.
